Product Launch Specialist

2 weeks ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time ₱2,000,000 - ₱3,000,000

Job Title: Senior Product Marketing Manager

About the Role:
  • We are seeking a seasoned Senior Product Marketing Manager to lead the development and execution of go-to-market (GTM) strategies for IT product launches, market expansions, and feature rollouts.
  • The ideal candidate will have in-depth knowledge of market research, competitive analysis, and sales enablement for IT solutions.
Key Responsibilities:
  1. Develop strategic marketing plans that drive demand generation and maximize ROI.
  2. Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
  3. Analyze industry trends, customer needs, and competitor positioning to inform marketing strategies.
  4. Build and refine customer segmentation models to optimize targeting and personalized messaging.
  5. Create and enhance sales enablement materials, including pitch decks, battle cards, case studies, and whitepapers.
  6. Drive digital campaigns, content marketing, and account-based marketing (ABM) strategies to reach key audiences.
  7. Define key performance indicators (KPIs) and metrics to measure GTM effectiveness and optimize marketing efforts.
Requirements:
  • 8+ years of experience in product marketing within the IT, B2B SaaS, or enterprise technology sectors.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products in global markets.
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in customer relationship management (CRM), marketing automation, analytics tools, and sales enablement platforms.
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.
What We Offer:
  • A dynamic and collaborative work environment.
  • Ongoing training and professional development opportunities.
  • A comprehensive benefits package.

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