Digital Marketing Specialist Role

21 hours ago

Angeles City, Central Luzon, Philippines beBeeDigitalMarketing Full time ₱6,000 - ₱12,000

Job Overview

The role of Digital Marketing Strategist involves managing and optimizing paid search campaigns, conducting keyword research, and implementing SEO best practices to improve organic search rankings. This position requires expertise in website management, digital marketing tools such as Google Ads, Google Analytics, SEMrush, and proficiency in using onsite and offsite SEO best practices.

Your Responsibilities

  • Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize return on investment.
  • Conduct keyword research and implement SEO strategies to improve organic search rankings.
  • Implement local SEO and referral links to build the authority of divisional webpages.
  • Oversee website management, ensuring it is user-friendly, up-to-date, and optimized for search engines.
  • Administer and maintain websites, including theme and plugin updates, content management, and troubleshooting.
  • Monitor and analyze website performance using tools like Google Analytics and provide actionable insights.
  • Collaborate with the content team to create engaging and SEO-friendly content.
  • Stay up-to-date with the latest digital marketing trends and technologies.

Key Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in digital marketing, preferably in the industry.
  • Expertise in website management, including content updates, webpage creation, plugins, and site maintenance.
  • Proficiency in using digital marketing tools such as Google Ads, Google Analytics, SEMrush, and WordPress.
  • Strong knowledge of both onsite and offsite SEO best practices.
  • Excellent analytical skills and the ability to interpret data to make informed decisions.
  • Strong communication and interpersonal skills.
  • Excellent organizational and project management skills.

About the Opportunity

This is an excellent opportunity to join a dynamic team and contribute to the success of our organization. We foster an inclusive culture that embraces diversity and talent, providing opportunities for continuous learning and career advancement.

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