Digital Marketing Specialist

1 day ago

Angeles City, Central Luzon, Philippines beBeeMarketing Full time $23,500 - $37,400
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team. In this role, you will be responsible for promoting the company's brand through accurate and engaging digital content.

The ideal candidate will have 1–3 years of experience in digital marketing or content coordination, with proficiency in CMS platforms (WordPress, Shopify), CRM/email tools (Revinate, Klaviyo, Cendyn), and project/task tools (Asana, Google Suite).

Key Responsibilities
  • Promote the company's brand through accurate and engaging digital content.
  • Manage campaign calendars, creative requests, internal approvals, and asset handoffs.
  • Update and maintain website content, including offers, menus, hours, and imagery across properties.
  • Coordinate landing page builds and seasonal campaign updates within CMS platforms.
  • Support SEO enhancements in collaboration with the digital and brand teams.
  • Maintain Google My Business, Bing, Yelp, and OTA listings with current content and images.
  • Build and deploy email campaigns via Revinate, Klaviyo, or Attentive using guest segments and tailored content.
  • Update transactional email templates (confirmation, pre-arrival, post-stay) and support paid media campaigns by coordinating creative assets and ensuring alignment across ads and landing pages.
  • Apply UTM tracking and collaborate with analytics teams for accurate reporting.
  • Assist in compiling performance metrics (traffic, conversion, ROAS, engagement).
  • Manage shared asset libraries, ensuring organization, accuracy, and accessibility.
  • Maintain and update sales tools (Cvent, Groups360, Bizly) and branded collateral.
  • Coordinate property-specific landing pages and localized content tailored to seasonal and regional needs.
Requirements
  • Proven track record in digital marketing or content coordination.
  • Strong organizational skills, detail orientation, and a balance of creativity with technical know-how.
  • Comfortable working cross-functionally across marketing, creative, eCommerce, and property teams.
Benefits
  • Comprehensive health insurance package.
  • Life insurance coverage.
  • Generous paid time off policy.
  • Annual year-end celebration.

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