Digital Marketing Specialist
23 hours ago
Our team is seeking a talented Digital Marketing Specialist to join our marketing efforts.
About the Role- This position involves working closely with our paid media campaigns, analyzing their performance and optimizing them for maximum ROI.
- You will be responsible for managing creative assets, ad copy, and tracking changes to ensure seamless campaign execution.
- Regular monitoring of daily budgets, pacing, and performance will be necessary to identify areas for improvement.
- You will prepare detailed reports on campaign performance to inform business decisions.
- Data analysis will be key in identifying trends and opportunities that drive growth.
- Maintaining accurate trackers and campaign documentation is crucial for effective collaboration.
- Conducting keyword, audience, and competitive research will be essential in informing campaign strategy.
- Staying up-to-date with industry trends and platform updates will ensure our skills remain current.
- You will assist in testing strategies for creatives, audiences, and bidding to optimize campaign performance.
- You should have a solid understanding of digital marketing principles and PPC concepts.
- You must be comfortable working with data and spreadsheets to drive insights.
- Familiarity with Google Ads and Meta Ads Manager is required.
- You should possess strong written and verbal communication skills to collaborate effectively.
- You must be able to manage time and prioritize tasks to meet deadlines.
We are a dynamic organization that values innovation and teamwork. Our inclusive culture celebrates individuality and fosters a collaborative environment where each team member's contribution is valued.
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