E-Commerce Brand Manager

2 days ago

Pasig, National Capital Region, Philippines beBeeEcommerce Full time ₱800,000 - ₱1,200,000
Job Title: E-commerce Brand Manager

Job Description:

The e-commerce brand manager will oversee and optimize the online store, blending strategic planning with hands-on execution to meet business objectives.

Maintain brand consistency, improve site performance, and execute marketing campaigns that drive traffic, conversions, and customer loyalty.

Ensure an exceptional and seamless customer journey from browsing to post-purchase.

Key Responsibilities:

  • Store Management & Operations:
    • Oversee day-to-day operations of the online store, including product listings, inventory management, and order fulfillment processes.
    • Conduct regular site audits to ensure accurate content, pricing, and product information.
    • Manage third-party apps and plugins to enhance store functionality and user experience.
  • Brand & Marketing Strategy:
    • Develop and implement multi-channel brand marketing campaigns across digital and experiential platforms.
    • Work with cross-functional teams to ensure a consistent brand message.
    • Analyze market trends and competitor activity to inform brand positioning.
  • Performance Analysis & Optimization:
    • Monitor and analyze key e-commerce metrics such as sales, conversion rates, and customer lifetime value.
    • Use data to identify opportunities for improvement and implement A/B testing on site elements and marketing campaigns.
    • Optimize the store for search engine visibility and user experience.
  • Collaboration & Project Management:
    • Work directly with design and development teams to scope and launch new features and custom functionality.
    • Translate business needs into clear requirements for developers.
    • Coordinate project timelines and deliverables for site enhancements and redesigns.
  • Customer Experience & Communication:
    • Proactively engage with customers to gather feedback and foster a strong community around the brand.
    • Work with the customer service team to address customer issues in a timely manner.

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