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Director of Marketing Strategy

3 weeks ago

Manila, National Capital Region, Philippines Marivent Hotels and Resorts Inc. Full time

About the Role:

Marivent Hotels and Resorts Inc. is seeking a highly skilled Director of Marketing Strategy to lead our marketing efforts and drive business growth.

Key Responsibilities:

  1. Develop and execute comprehensive marketing strategies aligned with the company's business objectives.
  2. Conduct market research to identify target markets and segments, and develop effective strategies to reach them.
  3. Stay up-to-date on industry trends and competitor activities to inform marketing decisions.
  4. Enhance and maintain the company's brand image and reputation through consistent branding across all marketing channels.
  5. Oversee digital marketing initiatives, including website management, SEO, SEM, email marketing, and social media.
  6. Analyze digital marketing performance metrics and optimize campaigns for maximum ROI.
  7. Plan and execute advertising campaigns across various channels, such as print, online, and outdoor.
  8. Collaborate with sales and other departments to ensure alignment of marketing efforts with overall business goals.
  9. Lead and mentor the marketing team, providing guidance and support to achieve departmental objectives.

Qualifications and Skills:

  1. Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
  2. Minimum of 3-5 years of experience in marketing with leadership role, preferably in the hospitality industry.
  3. Strong understanding of digital marketing channels and tools.
  4. Excellent communication and interpersonal skills.
  5. Proven track record of developing and implementing successful marketing strategies.
  6. Ability to analyze data and make data-driven decisions.
  7. Creative thinking and problem-solving skills.

What We Offer:

As a member of our team, you will have opportunities for professional growth and development, as well as a dynamic and supportive work environment.