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Marketing Strategy Director

3 weeks ago

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About INK FOR LESS PRO SERVICES INC

We are a leading provider of high-quality printing services, serving businesses and individuals in the Quezon City Metro Manila area. Our mission is to deliver exceptional customer service and innovative solutions that help our clients succeed.

Job Description:

The successful candidate will be responsible for developing and implementing effective marketing strategies to drive brand awareness, customer engagement, and business growth. This will involve devising and executing integrated marketing campaigns across various channels, including digital, social media, content, and traditional advertising.

Main Responsibilities:

  1. Develop and implement effective marketing strategies to drive business growth and increase brand awareness
  2. Manage and mentor a team of marketing professionals, providing guidance and support to help them reach their full potential
  3. Analyse marketing data and performance metrics to identify opportunities for improvement and inform future strategies
  4. Collaborate with other departments, such as sales and product teams, to ensure a cohesive and effective marketing approach
  5. Monitor industry trends and competitor activity, and make recommendations for adapting marketing strategies accordingly

Requirements:

  • Minimum 5 years of experience in a marketing or brand management role, preferably in the marketing and communications industry
  • Strong marketing and communication skills, with the ability to develop and implement effective, integrated marketing campaigns
  • Proficiency in data analysis and the use of marketing analytics tools to measure and optimise campaign performance
  • Excellent project management and team leadership skills, with the ability to delegate tasks and motivate a team
  • Up-to-date knowledge of digital marketing trends, social media platforms, and content marketing best practices