Digital Advertising Specialist

1 day ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000

Job Title: Paid Ads Manager

We're seeking a highly skilled Performance Marketing Expert to lead impactful paid ad campaigns and drive real results. As a key member of our marketing team, you'll be responsible for developing and executing effective advertising strategies across various platforms.

Key Responsibilities:

  • Plan and execute paid advertising campaigns across Google, Meta, and other platforms to maximize ROI and minimize cost per acquisition.
  • Manage large ad budgets effectively to drive business growth and improve brand awareness.
  • Set up and monitor conversion tracking to ensure accurate attribution and data-driven decisions.
  • Perform A/B testing on paid ads to enhance ad creatives, audience targeting, and bidding strategies.
  • Collaborate with the team to implement conversion rate optimization (CRO) strategies that focus on enhancing paid ad performance.
  • Analyze complex data and translate insights into actionable strategies to drive business growth.

Requirements:

  • Minimum 5 years of hands-on experience managing large ad budgets on Google Ads and Meta Ads.
  • Proven track record of driving high ROI paid campaigns.
  • Expertise in performance tracking, analytics tools, and data-driven decision-making.
  • Strong experience with A/B testing for paid ads (not website-level testing).
  • Solid understanding of conversion rate optimization (CRO) strategies related to ads.
  • Familiarity with data attribution models and performance measurement frameworks.
  • Working knowledge of SEO best practices.
  • Proficiency with tools such as Google Analytics, Google Tag Manager, Meta Business Suite, and other relevant platforms.
  • Experience collaborating with cross-functional marketing teams.
  • Ability to analyze complex data and translate insights into actionable strategies.

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