Category Development Lead

6 days ago


Manila, National Capital Region, Philippines La Filipina Uy Gongco Group of Companies Full time

Job Summary:

We are seeking a talented Brand Management Executive to join our team at La Filipina Uy Gongco Group of Companies.

About the Role:

The Brand Management Executive will be responsible for building and maintaining strong brand equity across all product categories.

Key Responsibilities:

  • Brand and Positioning Management: Develop and implement brand positioning strategies that align with the company's overall business objectives.
  • Marketing and Brand Communications: Create and execute integrated marketing and communications plans to effectively market products and brands to target audiences.
  • Events Management: Plan and execute events that support the company's marketing objectives.
  • Digital Marketing: Develop and execute digital marketing strategies that drive engagement and conversions.
  • Market Research: Conduct market research to inform brand strategies and identify business opportunities.
  • Innovations and New Product Launch: Identify and develop new product opportunities that drive business growth and profitability.
  • Financial Management: Manage budgets and resources to ensure efficient use of company funds.

Requirements:

  • Candidate Qualifications: Bachelor's/College Degree in any field.
  • Work Experience: At least 7 years of working experience in the related field, with 3 years in a leadership role.
  • Required Skills: Brand Management.
  • Preferred Experience: Experience handling an FMCG brand, specifically in the Food Segment.


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