IT Product Launch Specialist

2 weeks ago

Imus, Calabarzon, Philippines beBeeProductMarketing Full time ₱900,000 - ₱1,200,000
Product Marketing Strategist

Job Overview:

We are seeking an experienced Product Marketing Strategist to develop and execute go-to-market strategies for IT product launches, market expansions, and feature rollouts. This role involves working closely with cross-functional teams to ensure alignment on positioning and messaging.

Main Responsibilities:

  • Develop and implement comprehensive marketing plans to drive demand generation and customer acquisition.
  • Analyze industry trends, customer needs, and competitor positioning to inform product positioning and messaging.
  • Collaborate with sales and marketing teams to refine customer segmentation models and optimize targeting and personalized messaging.
  • Develop sales enablement materials, including pitch decks, battle cards, case studies, and whitepapers.
  • Drive digital campaigns, content marketing, and account-based marketing strategies to support product launch and expansion initiatives.
  • Define key performance indicators and metrics to measure go-to-market effectiveness and optimize marketing efforts.

Requirements:

  • At least 8 years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products in global markets.
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.

Benefits:

  • Opportunity to work with a leading technology company.
  • Collaborative and dynamic work environment.
  • Ongoing training and development opportunities.

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