Senior Marketing Automation Specialist

2 days ago

Cebu City, Central Visayas, Philippines beBeeEmailMarketing Full time $60,000 - $90,000
Job Title: Email Lifecycle Marketing Manager

We are seeking a skilled professional to manage and optimize lifecycle marketing programs. In this role, you will be responsible for creating, testing, and deploying emails to meet revenue goals while collaborating with creative and operational teams.

Key Responsibilities:
  • Bulk email creation and deployment
  • Lifecycle marketing program optimization
  • Email experiment and A/B test execution
  • Campaign production brief preparation
  • Troubleshooting issues in collaboration with customer service
  • Performance tracking and analysis, reporting results and recommendations
Requirements:
  • At least 3 years of experience in lifecycle marketing, email, and CRM (mortgage/financial services experience a plus but not required)
  • Familiarity with marketing automation tools (Braze, Salesforce preferred but not required) and analytics platforms
  • Strong project management skills with the ability to juggle multiple tasks
  • Experience in campaign development, creative briefing, and production workflows
  • Excellent analytical skills with a data-driven approach to decision-making
  • Strong written and verbal communication skills

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