Director of Brand Growth

14 hours ago

Quezon City, National Capital Region, Philippines beBeeMarketing Full time $900,000 - $1,200,000
Senior Marketing Director Job Description

The Senior Marketing Director is responsible for leading the overall marketing strategy and execution. This role drives brand growth, market positioning, customer engagement, and revenue performance across business units.


Main Responsibilities:
  • Develop and implement integrated marketing strategies to enhance brand positioning and achieve business goals.
  • Oversee marketing functions including brand management, advertising, promotions, public relations, events, and digital marketing.
  • Conduct market research and consumer insights analysis to identify trends, customer needs, and competitive positioning.
  • Drive campaigns that increase customer engagement, foot traffic, and sales conversions across business units.
  • Ensure consistency of brand messaging across all channels and platforms.
  • Manage relationships with external partners, agencies, and stakeholders to execute high-impact marketing initiatives.

Key Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or related field; MBA is an advantage.
  • At least 10+ years of solid marketing experience, with 5+ years in a senior leadership role.
  • Proven track record in leading large-scale marketing programs within retail, lifestyle, entertainment, or related industries.
  • Strong expertise in brand building, customer engagement, and digital marketing.
  • Excellent leadership and stakeholder management skills.

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