
Strategic Marketing Leader
20 hours ago
Lead our marketing engine end-to-end and drive growth through strategic planning, execution, and analysis.
About This Job- Oversight of all marketing activities, campaigns, and reporting.
- Management of SEO agencies, content writers, and vendors.
- Paid campaign management on Facebook, Instagram, Google; expansion into TikTok/YouTube.
- Segmented email campaign management and direct mail through HubSpot.
- Development of workflows for lead nurturing and sales automation.
- Tracking and reporting on key performance indicators: visitors, leads, cost per lead, return on ad spend.
- Ongoing tests across creatives, offers, and landing pages.
- 3+ years of marketing management experience (agency or in-house).
- Proficiency with HubSpot (marketing + sales automation).
- Experience managing vendors/freelancers.
- Strong understanding of paid ads, SEO, and email campaigns.
- Data-driven, comfortable with key performance indicators and analytics.
- Excellent written and verbal communication skills.
- Organized self-starter who thrives in a fast-paced environment.
- 30% year-over-year growth in qualified leads.
- Return on Ad Spend 3.0 across paid campaigns.
- Cost per Lead consistently under $50.
- Campaigns executed on time and aligned with sales goals.
- Mission-driven: helping kids unlock their potential.
- Remote and flexible work arrangement with real ownership.
- Growth opportunity into leadership roles as we expand.
- A culture built on ownership, improvement, and doing the right thing.
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