Senior Brand Manager

5 days ago


Cotabato City, Autonomous Region in Muslim Mindanao, Philippines Biotech Farms Full time

We are looking for a Senior Brand Manager to join our team at Biotech Farms and drive business growth through effective marketing strategies.

The successful candidate will have a proven track record of developing and executing marketing plans, managing campaigns, and analyzing market trends.

Main Responsibilities:

  • Develop and implement marketing strategies to grow the brand; monitor industry trends and competitors to keep strategies updated and relevant.
  • Work closely with the sales team to plan and deploy campaigns.
  • Lead the development and implementation of multi-channel campaigns to expand Biotech's reach, brand awareness, and new customer acquisition in key markets.
  • Oversee CRM programs and nurture existing customers through multi-channel campaigns and marketing automation tools.
  • Spearhead packaging design and launch campaigns for new products, services, or ventures.
  • Maintain the brand's guidelines across all channels, ensuring that all creatives are aligned.
  • Structure, build, and lead the marketing team, mentoring, providing professional development guidance, and ensuring team collaboration.
  • Develop PR plans, engagement proposals, and strategies to cultivate connections; represent Biotech Farms as a representative in PR events.
  • Evaluate the success of marketing efforts and update the wider organization.

Requirements:

  • A minimum of 5 years of experience in a leadership role in marketing.
  • Bachelor's degree in Business Administration, Marketing, or any related field.
  • Proven ability to execute product/brand launch, marketing campaigns, and strategies.
  • Strong Communication, Negotiation, Presentation, and Analytical skills.
  • Ability to lead and collaborate with cross-functional teams.
  • Willingness to be assigned in South Cotabato; hybrid setup.

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