Market Strategy Lead
4 days ago
At Biotech Farms, we are seeking a highly skilled Market Strategy Lead to drive business growth and enhance the customer experience.
The ideal candidate will oversee day-to-day marketing activities, develop strategies, manage campaigns, analyze market trends, and collaborate with cross-functional teams to achieve our goals.
Main Responsibilities:
- Develop and implement marketing plans across multiple channels to grow the brand; monitoring industry trends and competitors to keep strategies updated and relevant.
- Work closely with the sales team to plan and deploy campaigns.
- Plan and implement multi-channel campaigns to expand Biotech's reach, brand awareness, and new customer acquisition in key markets.
- Establish and oversee CRM programs and nurture existing customers through multi-channel campaigns and marketing automation tools.
- Spearhead packaging design and launch campaigns for new products, services, or ventures.
- Enforce and maintain the brand's guidelines across all channels, ensuring that all creatives are aligned.
- Structure, build, and lead the marketing team, mentoring, providing professional development guidance, and ensuring team collaboration.
- Develop PR plans, engagement proposals, and strategies to cultivate connections; represent Biotech Farms as a representative in PR events.
- Create metrics, benchmarking, and tracking to evaluate the success of marketing efforts, updating the wider organization.
Requirements:
- A minimum of 5 years of experience in a leadership role in marketing.
- Bachelor's degree in Business Administration, Marketing, or any related field.
- Proven ability to execute product/brand launch, marketing campaigns, and strategies.
- Strong Communication, Negotiation, Presentation, and Analytical skills.
- Ability to lead and collaborate with cross-functional teams.
- Willingness to be assigned in South Cotabato; hybrid setup.
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