Senior Brand Strategist

5 days ago


Makati City, National Capital Region, Philippines PLDT Full time

Overview

We are seeking a highly experienced Senior Brand Strategist to lead our brand development efforts. As a key member of our marketing team, you will be responsible for developing and implementing consumer-insights-driven campaigns that drive brand awareness and growth.

About the Role

  • Leverage market research and data analytics to inform strategic decisions and develop effective brand strategies.
  • Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment across product lines.

Key Responsibilities

  • Develop and execute comprehensive brand development plans that align with business objectives.
  • Manage media planning and execution, including traditional, digital, and on-the-ground activation.
  • Foster strong relationships with internal stakeholders and external partners to drive brand growth and engagement.


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