Marketing Operations Coordinator

This role involves executing comprehensive marketing operations and event coordination across a portfolio of proptech SaaS solutions, combining hands-on marketing implementation with technology proficiency and meticulous attention to detail.

The position manages workflows and deliverables using sound project management principles, translating marketing strategies into measurable results, and recommending process improvements while handling tight deadlines and shifting priorities in a fast-paced environment.

• Execute marketing campaign setup, including content scheduling, performance tracking, and tactical coordination while ensuring deliverable quality and deadline adherence
• Coordinate sponsorship evaluation processes for trade shows and conferences by documenting cost-benefit analysis, handling registrations, and tracking return on investment while suggesting improvements based on performance data
• Manage travel logistics and vendor relationships for events, including booking flights and accommodations, creating detailed itineraries, and maintaining supplier relationships while optimizing cost-effectiveness across different time zones
• Execute event logistics operations, including shipping coordination, promotional merchandise management, and booth setup for conferences, while ensuring smooth execution and identifying process improvement opportunities
• Coordinate on-site activities during events, including partner event support, meeting facilitation, and networking coordination while accommodating cultural preferences and documenting best practices
• Track performance for event interactions, document leads, and monitor deal progression while maintaining data accuracy and providing analytical insights for optimization
• Coordinate content development workflows, including photography logistics, content creation support, and publication scheduling, while maintaining brand consistency and identifying efficiency improvements
• Manage contact database operations, including data organization, audience segmentation preparation, and cross-functional team coordination while maintaining database accuracy and implementing systematic improvements
• Execute multi-channel communication campaigns, including social media scheduling, email sequence deployment, and content publishing optimized for different time zones while tracking performance and suggesting optimizations
• Create and schedule social media posts across various platforms while maintaining brand voice consistency, engaging with community interactions, and monitoring content performance to optimize reach and engagement
• Support paid social media campaigns by assisting with ad setup, monitoring campaign performance metrics, and interpreting data insights to provide recommendations for budget allocation and targeting optimization
• Support paid search campaigns by assisting with keyword management, ad copy coordination, and performance monitoring while interpreting campaign data to provide insights for bid optimization and ROI improvement
• Coordinate internal and external communication protocols, serving as primary liaison for team members, vendor relationships, and event attendees while ensuring effective communication across different cultural contexts
• Compose professional email communications representing the company's brands in vendor correspondence, ensuring clear, concise, and action-oriented messaging while maintaining a professional tone
• Interpret and comprehend vendor instructions, partner communications, and supplier requirements while ensuring accurate understanding and implementation of specifications
• Handle stakeholder communication protocols, including progress reporting, detailed coordination, and summary documentation, while ensuring information accuracy and communication efficiency
• Utilize design platforms, including Canva for template creation, asset customization, and simple graphic production while collaborating with design teams for complex creative requirements
• Operate marketing automation systems, including HubSpot Marketing Hub for email campaign setup and CRM data entry, while coordinating with specialists for advanced automation features
• Manage multiple concurrent projects with changing priorities and tight deadlines while maintaining quality standards and achieving excellent results in fast-paced business environments