Strategic Digital Acquisition Specialist

2 days ago

Cagayan de Oro, Northern Mindanao, Philippines beBeePerformance Full time $80,000 - $150,000
Job Title:

Senior Performance Marketing Expert

About the Position:

We are seeking a highly skilled and hands-on Senior Performance Marketing Expert with deep expertise in Meta and Google Ads, as well as a working knowledge of LinkedIn and TikTok advertising.

Key Responsibilities:
  • Develop and execute high-performing Meta Ads (Facebook/Instagram) and Google Ads strategies to drive revenue growth.
  • Set up, manage, and continuously optimize paid campaigns, ensuring alignment with business goals and return on ad spend targets.
  • Expand reach through LinkedIn and TikTok campaigns, where applicable.
Creative & Copywriting:
  • Write compelling, conversion-optimized ad copy tailored to each platform, audience, and funnel stage.
  • Collaborate with the creative team to ideate and test ad variations, including static, video, carousel, and user-generated content formats.
  • Source and manage user-generated content creators, develop creative briefs, and analyze performance to iterate on top-performing content.
Analytics & Reporting:
  • Monitor and analyze campaign performance using Google Analytics and other reporting tools.
  • Prepare regular reports with actionable insights, campaign results, and recommendations for continuous improvement.
  • Own and track key marketing KPIs such as cost per acquisition, return on ad spend, click-through rate, conversion rate, and customer acquisition cost.
  • Work cross-functionally with content, design, product, and data teams to ensure alignment across messaging, creative, and strategy.
  • Communicate performance results and strategic initiatives clearly to leadership and stakeholders.
Requirements:
  • 3-5+ years of hands-on experience managing Meta Ads and Google Ads, with proven ability to scale campaigns to $200K+/month in spend.
  • Demonstrated success in e-commerce performance marketing—preferably with direct response campaigns.
  • Advanced proficiency with Google Analytics, Facebook Ads Manager, and other reporting tools.
  • Experience in copywriting and ad creative testing for paid acquisition.
  • Strong understanding of attribution, pixel tracking, and conversion optimization principles.
  • Familiarity with creative testing frameworks, content iteration, and scaling user-generated content campaigns.
Preferred Experience:
  • Advertising experience on LinkedIn Ads and TikTok Ads.
  • Prior involvement with organic SEO strategies.
  • Experience in a high-growth startup or fast-paced agency environment.

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