Growth and Innovation Manager

4 days ago


Taguig, National Capital Region, Philippines GCash Full time

Are you passionate about making a difference in people's lives? Join GCash, the #1 FinTech company in the country, as a Growth Marketing Manager. You will be responsible for developing consumer insights that drive marketing strategies and creating innovative financial solutions for Filipinos.

Responsibilities:
  • Responsible for consumer understanding of GStocks and GCrypto consumer, developing consumer insights that will drive marketing mix.
  • Responsible for strategy development including size of price analysis, core target identification, sources of growth.
  • Responsible for developing the marketing mix, ensuring this answers relevant consumer opportunities/pain points as well as ensuring quality alignment across the marketing Ps.
  • Driving excellent execution of the annual brand marketing plan with the help of the cross-functional team.
  • Measuring and monitoring performance.
Qualifications:
  • Strong marketing fundamentals across: customer understanding, insight development, strategy development, analyzing data, developing integrated marketing communications, strong commercial acumen.
  • As well as the following key traits: Learning agility, intellectual curiosity and rigor, bias for action, resourcefulness and scrapiness, creative problem solving.
Deliverables:
  • Revenue targets
  • Growing consumer base
  • Improving brand equity
  • Responsible stewardship of A&P budget
What We Offer:

Opportunity for career growth and development in the #1 FinTech company in the country. Working with a dynamic and highly collaborative team who want to change the game. A company that values their people with highly competitive and flexible compensation and benefits package.



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