
Digital Social Media Professional
1 day ago
Seeking a skilled professional to develop and execute comprehensive social media strategies for multiple food brands.
Key Responsibilities:
- Design and manage engaging social media calendars that drive business results.
- Align social media content with ongoing marketing briefs and seasonal promotions to ensure cohesive brand messaging.
- Strategically select and optimize social media posts for maximum reach and engagement, including boosting posts and scheduling for optimal visibility.
- Effectively manage Meta ads, setting up, monitoring, and optimizing paid social campaigns.
- Track key performance indicators (KPIs) and analyze social content's impact on operational performance and in-store sales.
- Collaborate with cross-functional teams to execute social media strategies in real-time.
- Critically think and solve problems independently, adapting to changing market conditions.
Requirements:
- A self-motivated individual with strong marketing instincts and ability to execute strategies effectively.
- Minimum 2+ years of experience managing social media for multiple brands (agency or in-house), preferably in the F&B or retail sectors.
- Proficiency in Meta Ads Manager.
- Expertise in social media strategy, audience growth, and engagement tactics.
- Understanding of how social media drives business results, beyond mere impressions.
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