Digital Transformation Expert

1 day ago

Marikina City, National Capital Region, Philippines beBeeTransformation Full time $7,000 - $8,000
Digital Growth Specialist

We are revolutionizing financial services for immigrants through our multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.

Role Overview

The Digital Growth Specialist is a remote position within our Marketing team. In this role, with a focus on paid acquisition channels, the ideal candidate will be well-versed in the paid media landscape, having had recent hands-on experience managing, optimizing, and reporting on campaigns.

Key Responsibilities:
  • Purchasing ads on Facebook, Google, Tik Tok, and other platforms to drive app downloads.
  • Analyzing user data to optimize ad content and improve overall return on investment (ROI).
  • Collaborating with designers to develop ad content plans based on data analysis and user insights.
  • Communicating closely with marketing and other teams to contribute towards formulating and executing digital growth strategies.
  • Staying up-to-date on the latest industry trends and competitor activity.
  • Onboarding influencers and managing an influencer network to drive growth among the South East Asian diaspora in various regions.
  • Developing and managing B2B partnerships to drive online growth.
  • Managing public relations to drive growth among the South East Asian diaspora with multiple stakeholders.
  • Conducting market research to identify current and potential customer needs and trends.
  • Supporting and collaborating with various teams to plan and execute marketing campaigns.
Requirements:
  • In-depth understanding of ads content development, testing, and optimization.
  • Familiarity with Facebook, Google, Tik Tok, and other paid ads channels.
  • 2-4 years' experience in performance marketing for international platforms.
  • Excellent communication, writing, and people management skills.
  • Able to work in a rapidly changing business environment.
  • A strong network in the South East Asian diaspora community is beneficial.

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