Digital Marketing Automation Expert

2 days ago

Taguig, National Capital Region, Philippines beBeeAutomation Full time ₱1,000,000 - ₱1,500,000
Marketing Operations Specialist Job Description

About the Role: We are seeking a skilled Marketing Operations Specialist to join our team. As a key member of our marketing operations group, you will be responsible for building, optimizing, and owning marketing systems and workflows.

Key Responsibilities:

  • Own the Marketing Tech Stack: Administer and optimize integrations, tracking, and system performance for various tools including HubSpot, Salesforce, Google Analytics, and more.
  • Automate & Streamline: Build workflows for lead scoring, routing, lifecycle stages, and campaign processes to minimize manual work and increase scale.
  • Campaign Tech Support: Set up UTM tracking, landing pages, forms, and campaign infrastructure to ensure accurate reporting and smooth execution.
  • Lead Management & Attribution: Maintain data accuracy, lead segmentation, scoring models, and funnel tracking across platforms.
  • Reporting & Insights: Build dashboards and reports using Sheets or Looker. Monitor marketing KPIs and identify opportunities for optimization.
  • A/B Testing & Funnel Improvements: Run tests across emails, pages, and flows to boost conversions and funnel performance.
  • AI & Tooling: Explore tools like Zapier and built-in AI features to enhance automation and personalization.

Requirements:

  • 4+ years in Marketing Ops, ideally in B2B SaaS or a fast-paced startup environment.
  • Expertise in HubSpot, Salesforce, Google Analytics, and Google Tag Manager.
  • Strong skills in Google Sheets or Excel (pivot tables, formulas, etc.).
  • Familiarity with lead workflows, scoring, segmentation, and attribution.
  • Excellent problem-solving, detail orientation, and communication skills.
  • Comfortable using project tools like Notion.
  • Experience with Gravity Forms, Clay, Hex, Outreach, or AI tools.
  • Familiarity with A/B testing and performance optimization.
  • A self-starter who proactively solves problems.
  • Comfortable working independently and managing multiple systems.
  • A clear communicator who can explain technical details to non-technical teams.
  • Curious, collaborative, and committed to delivering high-quality work.

Success Metrics: Understanding of the business, tech stack, and how systems connect within 30 days; actively improving workflows and managing data operations within 60 days; confidently owning systems, fixing issues, and shipping improvements within 90 days.

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