Senior Digital Marketing Manager

2 days ago

Bacoor, Calabarzon, Philippines beBeePaidSearch Full time ₱110,000

Job Overview

Manage Paid Media Accounts
  • The PPC Team Lead is responsible for overseeing a team of analysts and communicating with clients to create, optimize, and manage paid media accounts that deliver against performance, ROI, and revenue targets.
  • Lead a team of direct reports; coach and develop their talents while holding them accountable for assigned work and schedule requirements.
  • Participate in testing and optimization; ensure all elements are executed confidently.
  • Maintain and monitor keyword bids, budget caps, and other important account metrics.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search for individual client campaigns.

Key Responsibilities:

  • Manage a team of analysts and communicate with clients by email to create, optimize, and manage the development of paid media accounts delivering against performance, ROI, and revenue targets.
  • Lead a team of direct reports; coach and develop their talents while holding them accountable for assigned work and schedule requirements.
  • Participate in testing and optimization; ensure all elements are executed confidently.
  • Maintain and monitor keyword bids, budget caps, and other important account metrics.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search for individual client campaigns.

Requirements:

  • Three to five years experience managing a team of marketers.
  • Deep experience with Google Ads and Google Ads Editor; ability to lead experienced Google and Facebook admins.
  • Proficiency in Microsoft Excel or equivalent programs; regular use of spreadsheets.
  • Maintain and evaluate performance KPIs for all Google Ads campaigns and troubleshoot issues.
  • Lead the team in maintaining and monitoring bids, budgets, and other account metrics.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search for client campaigns.

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