Marketing Leader

9 hours ago

Province of Palawan, Mimaropa, Philippines beBeeMarketing Full time $80,000 - $150,000
Job Opportunity

The Head of Marketing will be responsible for building and leading a high-impact marketing function that drives awareness, demand, and customer loyalty.

This role combines strategic leadership with hands-on execution, ensuring that campaigns, messaging, and brand presence directly contribute to business growth.

As the marketing lead, you will be the voice of the brand in the market, shaping its positioning while aligning closely with business development and product teams.

Purpose of the Role

To lead and scale the marketing function, driving brand visibility, demand generation, and customer engagement to accelerate business growth across global markets.

Key Responsibilities
  • Design & Execute Growth Roadmap – Build a marketing strategy aligned to growth, retention, and revenue objectives.
  • Lead & Inspire – Mentor a small, agile team, fostering creativity, accountability, and high performance.
  • Brand Positioning – Own messaging and thought leadership to differentiate the brand in the market.
  • Demand Generation – Scale inbound and outbound acquisition via SEO, SEM, paid campaigns, social, and email marketing.
  • Pipeline Alignment – Partner with business development to strengthen lead generation, nurturing, and conversion.
  • Customer Advocacy – Develop case studies, communities, and advocacy programs to showcase client success.
  • Data & ROI – Define KPIs, track ROI, and refine strategies through a data-first approach.
  • Agility – Lead ad hoc marketing initiatives to support evolving business priorities.
Requirements

Must-Haves:

  • 5+ years of B2B marketing experience, including 3+ years in a SaaS leadership role.
  • Proven track record in scaling demand generation and digital growth.
  • Strong leadership with experience managing small, high-impact teams.
  • Strategic yet hands-on—comfortable executing campaigns while driving vision.
  • Exceptional communicator and storyteller, simplifying complex concepts into compelling narratives.
  • Data-driven mindset with expertise in HubSpot, Salesforce, Google Analytics, and related tools.
  • Ability to thrive in fast-paced, high-growth environments with agility and adaptability.

Preferred:

  • Background in analytics, BI, or data-focused SaaS.
  • Knowledge of global SaaS market and experience scaling globally.
  • Experience in building customer advocacy or thought leadership programs.

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