Product Marketing Leader

21 hours ago

Province of Palawan, Mimaropa, Philippines beBeeMarketing Full time ₱1,500,000 - ₱1,800,000
Job Title: Product Marketing Manager

We are seeking an experienced senior product marketing professional to drive our IT product launches, market expansions, and feature rollouts. The ideal candidate will have a proven track record of launching and scaling technology products in global markets.

Key Responsibilities:
  1. GTM Strategies: Develop and execute go-to-market strategies for IT product launches, market expansions, and feature rollouts.
  2. Market Research: Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  3. Customer Segmentation: Build and refine customer segmentation models to optimize targeting and personalized messaging.
  4. Sales Enablement: Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  5. Cross-Functional Collaboration: Collaborate with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.
  6. Demand Generation: Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
  7. KPIs and Performance Metrics: Define KPIs and performance metrics to measure GTM effectiveness and optimize marketing efforts.
Required Skills and Qualifications:
  1. 8+ Years of Experience: 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  2. Market Research Expertise: Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  3. Strategic Thinking: Strong storytelling, messaging, and strategic thinking skills.
  4. Cross-Functional Ability: Ability to work cross-functionally and influence stakeholders across technical and business teams.
  5. Tech Savviness: Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.

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