
Ecommerce Category Development Manager
2 weeks ago
We are seeking a highly skilled and experienced professional to join our team as a Product Growth Strategist. In this role, you will be responsible for driving product growth through strategic partnerships, category development, and lifecycle management.
Main Responsibilities:- Identify product gaps and recommend new categories or lines to strengthen the product assortment.
- Develop relationships with prospective brand partners and negotiate collaboration terms.
- Drive product development by working closely with sourcing and supply chain teams.
- Evaluate potential partners' brand equity, alignment to company values, and business viability.
- Work with third-party brands to co-develop launch and marketing strategies.
- Coordinate with internal teams to ensure timely product onboarding and continuous availability.
- Recommend price positioning strategies that align with consumer value perception and business profitability.
- Monitor product performance and recommend lifecycle actions (e.g., expansion, refinement, or discontinuation).
- Coordinate with internal teams to ensure timely product onboarding and continuous availability.
- Forecast sales volumes for new and existing SKUs to support demand planning.
- Align volume targets with marketing, sales, and operations teams.
- Monitor inventory levels and proactively manage product availability to avoid overstock or stockouts.
- Collaborate with the marketing team to develop launch plans and campaigns for new product acquisitions.
- Ensure product value propositions are clearly translated in all online touchpoints.
- Monitor campaign effectiveness and use insights to improve future product acquisition strategies.
- Stay abreast of competitor product launches, partnerships, and market movements.
- Recommend acquisition and pricing strategies to maintain competitive advantage.
- Provide regular insights and reports on trends, consumer behaviors, and category opportunities.
- Ensure that acquired or developed products meet the expectations of core segments.
- Gather and respond to consumer feedback and performance data to improve assortment relevance.
- Support continuous enhancement of the overall online shopping experience through thoughtful product curation.
- At least 3 years' experience in product development, brand partnerships, or business development, preferably in e-commerce or retail.
- Strong understanding of white-label development, brand onboarding, and online product merchandising.
- Demonstrated ability to build strategic partnerships and negotiate contracts.
- Solid experience in forecasting and working with cross-functional teams (marketing, operations, logistics).
- Highly analytical with strong commercial and consumer insight skills.
- Entrepreneurial mindset with the ability to work independently and drive projects from ideation to execution.
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