Marketing Performance Enhancement Lead

5 days ago


Taguig, National Capital Region, Philippines Risewave Consulting, Inc. Full time
About Us

Risewave Consulting, Inc. is a leading provider of marketing analytics solutions. We are seeking a highly skilled Marketing Data Analyst to join our team and help drive superior marketing performance.

Responsibilities:
  • Marketing Analytics: Develop AI & ML models using Python/SAS.
  • Derive actionable insights and present them logically to stakeholders.
Campaign Strategy:
  • Design innovative marketing campaign strategies across multiple channels and devices.
  • Lead marketing technology assessments, KPI definition, and vendor evaluations.
  • Track and measure value outcomes of models and marketing initiatives.
Team Collaboration:
  • Work closely with various client teams to align personalization strategies with business objectives.
  • Communicate effectively with internal leaders, SMEs, and teams to ensure a cohesive, client-focused approach.


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