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Experiential Marketing Lead

1 week ago

Taguig, National Capital Region, Philippines GCash Full time
About This Role

We are seeking an experienced Events and Engagement Specialist to lead our events and activations team. The successful candidate will be responsible for developing and executing innovative events and activations that elevate the brand, enhance market presence, and drive business growth.

  • Key Responsibilities:
    • Develop a forward-thinking events and activations strategy that aligns with corporate objectives.
    • Innovate and integrate emerging trends in events and experiential marketing into the overall strategic plan.
  • Leadership and Team Management:
    • Lead external agencies fostering a culture of creativity, collaboration, and excellence.
  • Stakeholder Engagement:
    • Cultivate and maintain relationships with key stakeholders, both internally and externally, to leverage strategic partnerships for events and activations.
    • Collaborate closely with senior executives to align event initiatives with overarching corporate strategies.
  • Execution:
    • Oversee the planning and execution of experiential efforts, ensuring consistency in brand representation and messaging.
    • Manage logistics for large-scale events, including product launches, and regional campaigns.
  • Financial Oversight:
    • Develop and manage financial plans to ensure effective resource allocation and cost optimization.
    • Negotiate contracts, manage vendor relationships, and implement financial controls to safeguard budgetary integrity.
  • Performance Analytics:
    • Establish and track comprehensive KPIs to measure the success and impact of events on brand visibility, customer engagement, and business objectives.
    • Utilize analytics to provide insights and recommendations for continuous improvement.