Strategic Brand Positioning Expert
1 week ago
We are seeking an experienced Strategic Brand Positioning Expert to join our team and drive the refinement of our brand's positioning, messaging, and visual identity.
The ideal candidate will have a strong background in brand strategy and rebranding, with a proven track record of delivering successful rebranding projects. This role requires someone who can develop a strategic rebranding plan, including messaging, tone, and visual identity, and oversee its execution.
The successful candidate will be responsible for:
- Conducting a comprehensive brand audit to assess current positioning and identify areas for improvement.
- Developing a strategic rebranding plan that aligns with our company vision, values, and target audience.
- Oversight of brand redesign (if needed) to create a cohesive and compelling presence.
- Ensuring brand consistency across all channels (website, social media, marketing materials, etc.).
- Providing a comprehensive brand style guide for long-term consistency.
- Offering insights on market trends, competitor positioning, and audience engagement.
- Collaborating with internal teams to align rebranding efforts with business goals.
Requirements
- Proven experience in brand strategy and rebranding.
- A strong portfolio showcasing successful rebranding projects.
- Ability to develop strategy and oversee execution, including assembling a team if needed.
- Strong leadership skills with the ability to work independently and deliver results within project timelines.
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