Brand Partnership Strategist

4 days ago

Manila, National Capital Region, Philippines Vision Express Philippines Full time
Job Overview

Vision Express Philippines seeks an experienced Assistant Brand Marketing Manager to lead the development and management of strategic partnerships, driving brand visibility, sales, and vendor relationships.

  • Main Responsibilities

    Partnership Management: Develop and maintain strong, positive relationships with key partners, monitor partnership performance, and provide regular updates to senior management.

  • Joint Marketing Initiatives
    • Campaign Development: Collaborate with partners to co-develop and execute joint marketing campaigns, promotions, and events that drive brand awareness and growth.
    • Marketing Materials: Oversee the creation of co-branded marketing materials and ensure they adhere to brand guidelines and deliver a consistent message.
    • Budget Management: Manage budgets allocated for partnership activities, ensuring effective use of resources.
    • Training: Provide training and support to trade partners to ensure effective execution of marketing initiatives.
  • Brand Portfolio Management
    • Portfolio Analysis: Assist in analyzing the brand portfolio to assess performance, identify opportunities, and recommend improvements.
    • Brand Positioning: Help manage brand positioning strategies to ensure a cohesive and effective brand presence across all channels.
    • Product Updates: Coordinate with product teams to update and maintain accurate brand information and product details.
  • Strategic Alignment and Integration
    • Strategy Alignment: Align partnership strategies with overall brand marketing goals and business objectives, ensuring a cohesive approach to brand positioning and market presence.
    • Integration: Work with cross-functional teams to integrate partnership activities into broader marketing and business strategies.
  • Reporting and Analytics
    • Performance Reports: Prepare and present detailed reports on partnership performance, including insights, results, and recommendations for optimization.
    • Data Analysis: Analyze data related to partnership activities and outcomes, using insights to inform future partnership strategies and decisions.
    • Budget Management: Manage budgets related to partnerships, vendor costs, and marketing campaigns.

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