Digital Media Campaign Specialist

9 hours ago

Iloilo City, Western Visayas, Philippines beBeeCampaign Full time ₱36,000 - ₱48,000
Digital Media Campaign Specialist Job Description

We are seeking a highly skilled Digital Media Campaign Specialist to join our team. This role is perfect for someone with a passion for learning, strategy, and results.

This specialist will play a crucial part in executing client campaigns to meet their goals and strategies. Key responsibilities include building and managing campaigns, conducting daily checks, and optimizing performance. The specialist will also collaborate closely with senior team members to develop strategies, provide insights, and work with other departments to ensure cohesive and effective campaign execution.

Key Responsibilities:
  • Setup digital media campaigns across various platforms (Meta/Facebook/Instagram, Pinterest, TikTok, Snapchat, etc.)
  • Daily management and optimization of campaigns to meet specific KPIs (MER, CAC, CPA, ROAS, CLTV)
  • Refresh campaigns by uploading innovative creatives and tweaking elements when necessary
  • Collaborate with other team members to identify new audiences, messaging, and creative concepts
  • Guide designers on creative requirements and ad designs
  • Evaluate campaign performance and generate reports that support data-informed decision-making
  • Engage in client sessions, delivering updates on campaign performance and improvements
Requirements:
  • Bachelor's degree in Marketing, Advertising, or related fields
  • At least 4-5 years of experience in Meta / Facebook Ads, with any other platform a plus
  • Prior in-house experience in the ecommerce realm
  • Familiarity with platforms like Shopify, Magento, Big Commerce
  • Solid grasp of ecommerce and digital marketing terminologies
  • Basic experience with budget management across campaigns
  • Proactive problem-solving aptitude paired with effective project management skills
  • Proficiency in Excel and Google Sheets for data analysis

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