Digital Marketing Specialist

24 hours ago


Iloilo City, Western Visayas, Philippines beBeeDigitalMarketing Full time $90,000 - $150,000
Digital Marketing Specialist Position Overview

This role focuses on driving user acquisition and retention through data-driven marketing strategies.

Key Responsibilities:
  • Analyze target audiences and create segments based on market research findings.
  • Create and manage paid media campaigns across multiple platforms, including Google Ads, Meta Ads, and Klaviyo.
  • Optimize campaign performance using metrics like return on ad spend (ROAS) and conversions.
  • Implement SEO and search optimization strategies to enhance website visibility.
Requirements:
  • Bachelor's degree in marketing, digital marketing, or a related field.
  • A minimum of 5 years of experience in digital marketing, with a focus on paid media campaigns.
  • Experience in an e-commerce or direct-to-consumer brand is advantageous.


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