Digital Campaign Strategist

1 week ago


Biñan, Calabarzon, Philippines beBeeEmailMarketing Full time ₱300,000 - ₱500,000
Email Marketing Specialist Role

We are seeking a seasoned professional to spearhead our email marketing efforts. As an Email Marketing Specialist, you will be responsible for crafting, executing, and optimizing email marketing campaigns using MailChimp.

Key Responsibilities:
  • Develop and implement comprehensive email marketing strategies to promote products, services, and events
  • Design captivating email templates using MailChimp's intuitive drag-and-drop editor
  • Segment email lists based on user behavior, demographics, and other relevant criteria
  • Conduct A/B testing to refine email performance and improve key metrics
  • Monitor and analyze campaign results using MailChimp's analytics tools
  • Collaborate with the content team to create engaging email content
  • Ensure emails comply with industry regulations and best practices
  • Stay up-to-date with the latest trends and best practices in email marketing
Requirements:
  • Bachelor's degree in Business Administration, Marketing, Communications, or a related field
  • At least 2 years of proven experience as an Email Marketing Specialist or similar role
  • An enthusiastic and fast learner who values constructive feedback
  • Proficiency in MailChimp, including list management, campaign creation, and automation
  • Strong understanding of email marketing principles and best practices
  • Excellent copywriting and editing skills
  • Analytical mindset with the ability to interpret data and make informed decisions


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