Digital Marketing Strategist

Imagine igniting revenue and brand recognition for leading companies worldwide.

We're a tech-enabled growth firm, valuing diversity in backgrounds and experiences. Our vision is to be the most valued private growth marketing firm with scalable brand, culture, and services.

Our full-service growth marketing firm offers top-notch services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

We help brands drive revenue growth and brand recognition through our proprietary technology, nova. This platform analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A.

Our dynamic team of consultative marketers, creatives, analysts, and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

• Execute performance marketing via paid social platforms channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable heavier emphasis on TikTok and Meta.
• Lead execution of optimizations concerning performance improvements relative to goals.
• Effectively own strategic communication internally and externally for clients and client teams proactive internal communication with team on performance strategy recommendations deliverables and action items autonomous external communication with clients for performance tactical and strategic items updates and recommendations via email calls and or Slack as applicable.
• Excellent marketing and business strategy acumen complete understanding of the marketing funnel and how to execute via paid social full understanding of the eCommerce model and basic lead gen strategies ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results.
• Ownership of performance reporting and strategy communication execute performance reporting A-Z with excellent presentation creation capabilities autonomously presents performance reports and recaps facilitating strategic conversations with clients verbally and written ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps present forward-thinking plans and execute to drive business results.
• Operate as an effective member of the team for both department and account teams contributing to a constructive and effective work environment in line with PD core values actively participate in the growth and development of junior talent where applicable employ AI technologies to enhance and optimize business processes utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Requirements:

• 1-2 years of digital marketing agency experience.
• 1+ years of experience with direct response marketing specifically in E-commerce lead gen and B2B.
• 1+ years experience with Meta Ads and TikTok ads for direct response campaigns additional platforms a plus LinkedIn Ads Pinterest Ads etc.
• 1+ years experience leading paid social strategy for direct response marketing efforts.
• 1+ years experience with Google Analytics Shopify other technical platforms a plus.
• 1 year experience client facing and handling communications.
• Excellent Excel skills with clear understanding of advanced Excel features.

Key Performance Indicators KPIs:

• Managing a full workload indicated by one or more of the following $26k MRR or 6 owned clients below 10% client churn rate.

Most Important Things MITs:

• Delivering top-tier product as well as owning strategic direction and channel communication for designated accounts overseeing effective reporting and execution of channel strategy.
• Account Growth & Retention Results & Sentiment.