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Social Media Marketing Specialist

1 week ago

Manila, National Capital Region, Philippines Sinotruk International Full time

**Job Description for Social Media Marketing Specialist at Sinotruk International**

We are seeking a highly skilled and experienced Social Media Marketing Specialist to join our team. In this role, you will be responsible for developing and implementing strategies to increase engagement and drive website traffic through social media platforms.

Responsibilities:

  1. Develop and implement strategies to increase likes, shares, and followers on social media platforms.
  2. Collaborate with marketing and design teams to ensure cohesive branding and messaging across all channels.

**Content Development**

A significant portion of your responsibilities will involve content development. This includes creating high-quality content that engages our target audience and drives website traffic.

Key Responsibilities:

  1. Create high-quality content that engages our target audience and drives website traffic.

**Platform Management**

You will also be responsible for maintaining and updating social media accounts on platforms such as Facebook, Twitter, Instagram, and LinkedIn. This includes monitoring and responding to comments, messages, and mentions promptly.

Key Responsibilities:

  1. Maintain and update social media accounts on platforms such as Facebook, Twitter, Instagram, and LinkedIn.
  2. Monitor and respond to comments, messages, and mentions promptly.

**Analytics and Reporting**

To ensure we are meeting our goals, we track and analyze performance metrics using social media analytics tools. You will be responsible for preparing regular reports detailing key insights and recommendations for improvement.

Key Responsibilities:

  1. Utilize social media analytics tools to track and analyze performance metrics.
  2. Prepare regular reports detailing key insights and recommendations for improvement.

**Audience Engagement**

We value positive interactions with our audience and strive to build a strong community around our brand. Your responsibilities will include fostering these relationships and implementing strategies to increase engagement.

Key Responsibilities:

  1. Foster positive interactions with the audience to build a strong community.
  2. Implement strategies to increase likes, shares, and followers.

**Stay Updated on Trends**

As a Social Media Marketing Specialist, it is essential to stay up-to-date on industry trends, emerging platforms, and best practices in digital content creation and social media marketing.

Key Responsibilities:

  1. Stay up-to-date on industry trends, emerging platforms, and best practices in digital content creation and social media marketing.

This position requires collaboration with cross-functional teams to ensure cohesive branding and messaging across all channels.