User Acquisition Strategist

16 hours ago

Makati City, National Capital Region, Philippines beBeeMarketing Full time $100,000 - $120,000

We are seeking an experienced professional to fill the role of User Acquisition Manager. In this position, you will be responsible for developing and executing user acquisition strategies across various platforms.

Key Responsibilities:
  • Plan, launch, and optimize user acquisition campaigns across core paid channels: Meta, Google, TikTok, programmatic DSPs, rewarded ad networks, and more
  • Responsible for daily performance tracking, pacing, and spend efficiency against KPIs (e.g., CPI, CPA, ROAS) of your campaigns
  • Collaborate with creative teams to develop and test ad concepts, messaging, and formats
  • Analyze and report on campaign performance to other members of the growth team, aiming to uncover actionable insights & optimizations
  • Identify and test new growth channels, networks, and strategies

This role requires a deep understanding of the mobile gaming industry to create targeted and effective advertising content that captures the attention of gamers and enhances brand engagement.

What You Bring to the Team:
  • A bachelor's degree in marketing, communications, or equivalent experience
  • 1-4 years of hands-on experience buying mobile app or gaming ads while achieving target KPIs
  • Proven ability to scale user acquisition efficiently in a mobile-first environment
  • Strong analytical skills fluent in Excel/Sheets and familiar with tools like MixPanel, Google Analytics, Looker, Tableau, Singular (BI Tools & Attribution Frameworks)
  • Experience with MMPs and performance marketing attribution
  • Self-starter who thrives on autonomy, with excellent communication skills and attention to detail
  • Data-informed mindset and curiosity to test, learn, and iterate quickly

Alignment with our core values:

  • Accountable: Demonstrating trustworthiness, self-discipline, consistency in work, transparency in actions, and effective communication
  • Action-driven: Identifying priorities, executing tasks in a timely manner, and driving impact
  • Caring: Understanding importance of teamwork and striving to create a positive work environment
  • Curious: Focusing on 'why,' learning, expanding knowledge, exploring ideas, and improving processes
  • Thorough: Ensuring quality work, accuracy, and completeness in all tasks

Our company values diversity and strives to create an inclusive environment for all team members.

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