
Strategic Lead Generator
1 week ago
Job Description:
As a Marketing & Brand Manager, you will drive online lead generation through multiple marketing channels. This role involves identifying, testing, and optimizing new campaigns to expand our reach into untapped markets.
This is a hands-on position that requires a proactive and adaptable individual who can thrive in a dynamic environment.
The ideal candidate will have experience in online lead generation or sales with a focus on direct response campaign measurement using both traditional and non-traditional channels.
A strong background in performance marketing, data analysis, and campaign testing is essential for this role.
Key responsibilities include launching and managing lead generation campaigns across various channels, continuously testing new marketing channels and refining strategies based on data analysis, developing and executing innovative growth-focused marketing plans, optimizing campaign performance using A/B testing, audience targeting, and conversion tracking, working cross-functionally to align marketing efforts with business goals, and staying ahead of industry trends to identify new opportunities for expansion.
Required Skills and Qualifications:
The following skills and qualifications are required for this role:
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