Marketing Strategy Manager
4 days ago
The Promos and Demand Manager is a key role responsible for driving demand growth and optimizing promotional strategies to increase customer engagement and revenue.
Demand Growth and Forecasting- Analyze demand trends, customer behavior, and seasonality to develop data-driven strategies that boost booking attempts.
- Forecast demand fluctuations based on marketing activities, competitor actions, and external factors like weather and holidays.
- Collaborate with data and analytics teams to track the impact of promotions and optimize future marketing initiatives.
- Develop and implement promo campaigns (e.g., discounts, referral programs) to drive demand while maintaining operational efficiency.
- Segment customers and personalize promo offers based on user behavior and engagement levels.
- Ensure promos align with revenue and growth objectives, adjusting tactics as needed.
- Monitor key performance indicators (KPIs) such as promo redemption rates, cost per acquisition, revenue impact, and return on investment (ROI).
- Conduct A/B testing on different promotional mechanics to identify the most effective strategies.
- Manage promotional expenses effectively to maximize impact while minimizing unnecessary costs.
- Identify and prevent promo abuse by implementing fraud detection mechanisms.
- Bachelor's Degree in Marketing, Business Administration, or Advertising.
- At least 4 years of experience in Marketing Communications Relationship Management.
- Familiarity with data analytics tools like Excel and CRM systems.
- Strong understanding of local market behavior and pain-points, especially in the transportation category in Luzon.
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Marketing Strategy Manager
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Marketing Strategy Manager
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Marketing Strategy Director
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Marketing Staff
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Marketing Strategy Lead
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Marketing Strategy Lead
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Marketing Strategy Lead
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Marketing Strategy Coordinator
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