Marketing Strategy Director
3 days ago
Job Title: Marketing Strategy Director
Overview:
The Ecoshift Corporation is seeking an experienced marketing professional to fill the role of Marketing Strategy Director. This position will be responsible for developing and executing comprehensive marketing strategies to drive business growth, enhance brand awareness, and improve customer engagement.
Main Responsibilities:
- Develop and implement marketing strategies that align with the company's overall objectives.
- Lead cross-functional teams to create and execute marketing campaigns across various channels.
- Conduct market research to identify trends, consumer preferences, and competitive landscape, and adjust marketing strategies accordingly.
- Manage marketing budgets effectively, ensuring efficient use of resources.
- Analyze campaign performance and make data-driven decisions to optimize results.
- Collaborate with sales, product, and creative teams to ensure marketing strategies support overall business objectives.
- Maintain brand consistency across all marketing channels and materials.
- Plan and execute marketing events, trade shows, and promotions as needed.
Qualifications:
To be successful in this role, candidates should have a Bachelor's degree in Marketing, Business, or a related field, along with 5+ years of experience in marketing, including at least 2 years in a managerial role.
Candidates should possess strong knowledge of digital marketing strategies and tools, excellent communication and leadership skills, and the ability to analyze data and apply insights to improve marketing efforts.
A creative thinking approach with a focus on innovation and problem-solving is essential for success in this position.
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