
Senior E-commerce Strategist
1 day ago
We are seeking an exceptional, experienced E-commerce Manager to oversee the day-to-day operations and performance optimization of our Shopify website. This is a part-time role, with 22 hours per week, allowing for remote work.
\Primary Responsibilities:
\- Manage and optimize all Product Display Pages (PDPs) to ensure accurate content, robust SEO, and conversion-driven design.
- Oversee homepage, navigation, and seasonal merchandising updates to enhance user experience.
- Plan and execute product launches and sales promotions to drive revenue growth.
- Monitor site daily to ensure uptime, product availability, and bug-free performance.
Content Development:
\- Update and publish blog content regularly, collaborating on ideas to align site content with brand campaigns and seasonal storytelling.
Analytics & Optimization:
\- Monitor Shopify, Klaviyo, and Google Analytics performance metrics to inform data-driven decisions.
- Track and report on site health, Average Order Value (AOV), conversion rates, and bounce rates to identify areas for improvement.
- Makes actionable recommendations to enhance performance and customer satisfaction.
Email & SMS Marketing (Klaviyo):
\- Manage and grow revenue through email and SMS marketing campaigns.
- Build, optimize, and test flows for welcome, post-purchase, abandoned cart, and win back campaigns.
- Owning the calendar for regular campaign sends, working with the creative team to execute beautifully branded, high-performing emails.
Team Liaison:
\- Communicate effectively with the offshore dev team to troubleshoot bugs and implement technical updates.
- Act as point person for all e-commerce operations questions within the broader team.
Requirements:
\- 3+ years managing DTC e-commerce, preferably in beauty/wellness/lifestyle brands.
- Deep experience with Shopify and Klaviyo (email and SMS).
- Confident with GA, analytics tools, heatmaps, and data interpretation.
- Strong eye for detail and UX.
- Excellent copy, communication, and project management skills.
Bonus Points If You:
\- Have experience with subscription and bundling logic.
- Know basic Liquid/CSS for Shopify tweaks.
- Have a love for the outdoors, skincare, or wellness.
- Identify with or support LGBTQ+ communities and inclusive brand missions.
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