Senior Digital Advertising Specialist

3 days ago


Bacoor, Calabarzon, Philippines beBeeDigitalMarketing Full time $85,000 - $110,000
Job Description

This is a remote position involving strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.

The role requires managing and optimizing the demand-side platform to enhance digital advertising performance. This includes overseeing day-to-day operations of the DSP, ensuring optimal performance and efficiency.

Responsibilities
  1. Create Standard Operating Procedures (SOPs) and lead a team to ensure smooth operations and achieve organizational goals.
  2. Manage the setup, execution, and optimization of advertising campaigns across various channels.
  3. Develop and implement data-driven strategies to maximize campaign performance and ROI.
  4. Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
  5. Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
  6. Use analytics tools to track audience behavior, conversion rates, and other relevant metrics.
  7. Work closely with cross-functional teams to align campaign objectives and strategies.
  8. Foster relationships with external partners, such as media agencies and ad tech vendors.
  9. Stay updated on industry trends, new technologies, and best practices in digital advertising and programmatic buying.
  10. Implement innovative solutions to enhance campaign effectiveness and leverage new opportunities.


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