
Paid Advertising Strategist
1 day ago
We are seeking a seasoned Paid Ads Specialist to lead our digital advertising campaigns and drive conversions across various platforms. The ideal candidate will design, execute, and optimize paid marketing strategies that maximize ROI through Google Ads, Facebook Ads, LinkedIn Ads, and more.
Key Responsibilities:
- Create and manage paid marketing campaigns across multiple channels.
- Analyze campaign performance and implement strategies to enhance conversion rates.
- Perform A/B testing on ad creatives, landing pages, and audience targeting.
- Develop strategies for audience segmentation to boost engagement and conversions.
- Collaborate with the design and content teams to create high-converting ad assets.
- Monitor daily performance metrics and adjust bids, budgets, and targeting to ensure optimal performance.
- Provide detailed reports and insights on campaign performance, along with actionable recommendations for continued improvement.
Requirements:
- Proven experience in paid marketing with a strong focus on conversion optimization.
- Proficiency in managing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
- Solid understanding of conversion rate optimization (CRO) techniques and tools.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Experience with A/B testing and landing page optimization.
- Excellent communication skills and ability to work with cross-functional teams.
- Google Ads/Facebook Ads Certification (preferred).
- Must be a resident with strong written and spoken English communication skills.
What We Offer:
- Competitive compensation based on project scope.
- Supportive and collaborative team environment.
- Opportunity to work on diverse projects.
Our company is dedicated to innovation and excellence in digital marketing. If you are passionate about driving results and growth through effective paid advertising, we encourage you to apply for this exciting opportunity.
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