Digital Marketing Strategist

1 day ago

Manila, National Capital Region, Philippines Cyberbacker Full time

Cyberbacker is seeking a highly skilled Digital Marketing Strategist to join our team.

Job Overview

This role involves developing and executing SEO campaigns to drive maximum ROI in paid search campaigns, managing campaign expenses, and optimizing copy and landing pages for search engine marketing. The ideal candidate will have a strong understanding of search engine algorithms and ranking methods, experience with SEO industry programs, and excellent communication skills.

Key Responsibilities
  • SEO Campaign Management
    • Develop and execute SEO campaigns to achieve maximum ROI in paid search campaigns.
    • Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
  • Search Engine Optimization
    • Optimize copy and landing pages for search engine marketing.
    • Perform ongoing keyword discovery, expansion, and optimization.
    • Research and implement search engine optimization recommendations.
  • Analytics and Reporting
    • Track, report, and analyze website analytics and PPC initiatives and campaigns.
    • Measure website uptime and page speed.
  • Keyword Research and Content Creation
    • Conduct keyword research and create high-quality content that resonates with target audiences.
    • Evaluate the content quality and remove low-quality pages.
  • Local SEO and Google My Business
    • Implement local SEO and optimize the Google My Business Page.
  • Competitive Analysis and Reporting
    • Conduct a competitive analysis and create reports that highlight areas for improvement.
Requirements
  • Experience
    • One to three years of experience in successfully developing and executing SEO campaigns.
  • Skills and Qualifications
    • Strong understanding of search engine algorithms and ranking methods.
    • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
    • Excellent communication and collaboration skills.
  • Education and Certification
    • Bachelor's degree in Marketing, Communications, or a related field.
    • Certification in Google Analytics or other web analytics tools.
Benefits
  • A dynamic and supportive work environment.
  • Ongoing training and professional development opportunities.
  • A comprehensive benefits package, including medical, dental, and vision coverage.
What We Offer
  • A competitive salary and bonus structure.
  • The opportunity to work with a cutting-edge technology platform.
  • A collaborative and innovative work environment.

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