Digital Marketing Strategist

2 days ago

Manila, National Capital Region, Philippines Sagan Full time
About the Role

We are seeking an experienced Digital Marketing Strategist to join our team at Sagan. The ideal candidate will have a strong background in SEO and digital marketing, with a proven track record of delivering results-driven campaigns.

Job Summary

The Digital Marketing Strategist will be responsible for executing SEO strategies on client accounts, improving traffic and leads to their business. This includes optimizing client web properties, finding rankings in major search engines, implementing SEO content across all channels, recommending strategies and best practices, identifying trends and opportunities to increase traffic, and conducting monthly reports.

Key Responsibilities:
  • Provide SEO analysis and recommendations for site structure
  • Perform keyword research in coordination with client's business objectives
  • Analyze and recommend content strategies, as well as produce written content for clients
  • Understand and optimize GMB Google Business profiles and follow best practices
  • Expert in Google Analytics and Tag Manager, able to implement tracking and provide detailed reporting
  • Able to identify trends and issues by looking at data and reporting and implement fixes
  • Be an expert in WordPress, able to identify and solve issues related to a client's website
  • Expert in SEMrush
  • Present recommendations and execute strategies for content development in coordination with SEO goals, both general and keyword specific
  • Work closely with clients and agency content teams to ensure successful SEO content is implemented
  • Manage freelancers (link builders, copywriters, etc)
  • Perform full technical site audits and help execute recommendations in conjunction with internal and/or external development teams
  • Identify and implement SEO best practices for website performance including page load speed improvements, sitemap XML creation/submission, products feeds
  • Optimize content, meta data, schema, images, URLs and internal linking
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Requirements

To be considered for this role, you should have:

  • Bachelor's degree or diploma in digital marketing or a related field
  • Proficiency in SEO tools like SEMrush, Screaming Frog, and Google Search Console
  • Expertise in WordPress with the ability to troubleshoot and optimize websites
  • Strong knowledge of technical SEO, including schema, metadata, and internal linking
  • Advanced skills in Google Analytics and Google Tag Manager
  • Proven ability to identify trends from data and translate them into actionable solutions
  • Strong communication skills and experience working collaboratively with clients and content teams
  • At least 3 years in an SEO or digital marketing role
  • Strong content-writing ability
  • Experience with keyword research (specifically using Google Keyword Planner)
  • Experience with onsite SEO optimization of websites
  • Familiarity with both content-based and technical search engine optimization
  • Ability to coordinate multiple deadline-driven tasks, detail-oriented and organized
  • Strong communication skills; both written and verbal
  • Extreme attention to detail and able to work autonomously with minimal supervision
  • Basic web development knowledge (hosting, domains, FTP and databases)
Benefits

We offer a competitive salary of $2,500 - $3,000 per month, depending on experience.

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