Digital Media Specialist

11 hours ago

Pasig, National Capital Region, Philippines beBeeMarketing Full time ₱250,000 - ₱450,000
About the Role

The Media Planner is responsible for developing, launching, and optimizing paid media campaigns across digital and traditional platforms.

Key Responsibilities
  • Plan, set up, and optimize paid media campaigns from scratch, including A/B testing of ad creatives, ad sets, and audience segments.
  • Work closely with cross-functional teams to gather ad content, assets, and copy.
  • Monitor campaign performance using key metrics, regularly implement optimizations, and provide actionable recommendations.
  • Analyze client KPIs to identify issues or successes and report insights regularly.
  • Develop and maintain reporting templates for daily, weekly, and monthly performance analysis.
  • Create advanced reports using Excel, Google Sheets, and other tools with formulas, charts, and pivot tables, and present reports during client meetings.
  • Implement targeting, bidding, and placement strategies to maximize ROI and achieve campaign goals.
  • Collaborate with the creative team to produce compelling ad materials and test new creative variations.
  • Stay current on media trends, ad policies, and platform updates to ensure campaign compliance and efficiency.
  • Suggest new advertising channels and strategies to enhance campaign effectiveness.
Requirements
  • A strong understanding of media planning and buying principles.
  • Experience with campaign setup, performance tracking, and budget management.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • Familiarity with industry-standard tools and technologies.
Benefits
  • A dynamic work environment with opportunities for growth and development.
  • A competitive salary and benefits package.
  • A chance to work on a variety of exciting projects and campaigns.
What We Offer
  • A supportive team environment.
  • Ongoing training and professional development opportunities.
  • A comprehensive benefits package.

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