Senior Digital Marketing Strategist

Job Category:

Marketing

This role is perfect for a highly motivated and experienced digital marketing professional who is passionate about creating engaging content and driving brand awareness across various platforms.

The ideal candidate will have a solid understanding of digital marketing techniques and platforms, including social media, email marketing, and content marketing. They will also be able to manage online advertising campaigns and leverage analytics tools to measure campaign performance.

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• Develop and implement social media strategies across platforms to drive brand awareness and engagement.
• Manage and optimise paid social campaigns using analytics tools, focusing on lead generation and maximising ROI.
• Create, schedule, and publish engaging organic content aligned with brand voice and objectives.
• Monitor social media trends, competitors, and platform updates to ensure best practices.
• Track and analyse social media performance metrics to refine content and ad strategies.

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• Oversee HubSpot Sales, Marketing, Content, Web, Automation, and CRM hubs to support business goals.
• Manage and update websites through HubSpot's CMS, ensuring accurate, up-to-date product information and SEO-friendly content.
• Implement lead nurturing workflows and marketing automation to increase engagement and conversions.
• Optimise CRM for streamlined data tracking, segmentation, and customer journey mapping.
• Collaborate with sales teams to support lead handoff, tracking, and pipeline management within HubSpot.
• Ensure that product pages, landing pages, and other web assets are optimised for user experience, lead generation, and conversions.
• Build and manage email marketing campaigns, newsletters, and lead nurturing sequences.
• Analyse HubSpot data for insights on lead quality, customer behaviour, and campaign effectiveness.

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• Develop and manage Google AdWords campaigns to drive targeted traffic and conversions.
• Perform keyword research, ad copywriting, and A/B testing to optimise ad performance.
• Track and analyse AdWords metrics to assess campaign success and identify areas for improvement.
• Manage budgets, bids, and bid strategies to maximise ROI.
• Monitor and adjust targeting to align with evolving market trends and user behaviour.
• Coordinate with SEO team to ensure alignment and prevent keyword cannibalization across paid and organic search.

Qualifications:

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• Bachelor's degree in Marketing, Advertising, or a related field.
• Proven work experience as a Digital Marketing Specialist or similar role.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work independently, prioritise tasks, and meet deadlines.
• Adaptable and open to learning new skills and technologies in the ever-changing digital landscape.

Why join this role?

This role offers a fantastic opportunity to work with a talented and motivated team, delivering innovative digital marketing solutions to clients across various industries.

You will be responsible for developing and implementing digital marketing strategies, managing online advertising campaigns, and leveraging analytics tools to measure campaign performance.

As a digital marketing professional, you will have the opportunity to work on a variety of projects, from social media and email marketing to content marketing and SEO.

You will also have the chance to collaborate with cross-functional teams, including sales, marketing, and creative, to deliver integrated marketing solutions.

Additionally, you will receive comprehensive training and development opportunities to enhance your skills and knowledge in digital marketing.

This role is perfect for a highly motivated and experienced digital marketing professional who is passionate about creating engaging content and driving brand awareness across various platforms.

If you are a results-driven individual with excellent communication skills and a passion for digital marketing, then this role is for you