Lead Generation Specialist

5 days ago


Pasig, National Capital Region, Philippines KDCI Full time
About KDCI Outsourcing:

We provide eCommerce services for startups and established companies.

Job Responsibilities:

This Content Writer position involves:

  1. Developing and managing a content and SEO strategy to attract qualified traffic to our properties.
  2. Converting site traffic into leads through calls-to-action, landing pages, etc.
  3. Collecting contact information, firmographic data, and other relevant data points on prospects through data mining tools and thorough research.
  4. Writing and producing helpful content that's aligned with the target audience's needs and interests.
  5. Carrying out idea generation; vetting ideas by determining which ones are worthy of further investment.
  6. Tapping into internal and external resources to contribute to content development.
  7. Identifying content gaps and monitoring competitors' content.
  8. Maintaining high-quality content.
  9. Collaborating with the marketing team to continuously refine the lead generation and client acquisition process.
Requirements:
  1. Degree in Marketing, Business or related field.
  2. Experience in managing a team related to the role and quality analysis.
  3. Previous experience in a similar B2B marketing role.
  4. Excellent communication skills, English and Filipino.
  5. Strong understanding of current online marketing concepts, SEO strategies, and best practices.
  6. Expertise in web analytics tools such as Google Analytics.
  7. Creativity and innovation.
  8. Willingness to work in Ortigas Center, Pasig City.


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