Strategic Email Marketing Professional

17 hours ago

San Fernando, Central Luzon, Philippines beBeeEmailMarketingManager Full time ₱550,000 - ₱850,000
About the Role

We are seeking a skilled professional to lead our email marketing strategy, focusing on deliverability, content creation, and performance optimization. This individual will oversee the planning, execution, and analysis of campaigns to ensure measurable results.

Responsibilities:
  • Email Infrastructure & Deliverability: Manage and monitor email domains, IP reputation, and inbox placement.
  • Implement SPF, DKIM, DMARC, and maintain compliance with regulatory requirements.
  • Oversee sender reputation and resolve deliverability issues.
  • Content & Campaign Creation: Develop compelling subject lines, copy, and CTAs. Run A/B testing across content and design.
  • Manage and schedule SMS/text campaigns.
  • Campaign Management & Analytics: Launch and manage multi-segmented campaigns. Track click-throughs, portal logins, and inbound calls.
  • Own UTM parameter setup and reporting.
  • Provide insights to optimize performance.

As part of our team, you will have the opportunity to work collaboratively with other professionals to achieve business goals and objectives.

Requirements:
  • 3+ years in email marketing/deliverability/campaign strategy.
  • Strong knowledge of email systems, IP/domain management.
  • Experience with MailWiz, SendGrid, or similar ESPs.
  • Skilled in persuasive, compliant copywriting.
  • Proficient with Google Analytics, reporting tools.
  • Familiarity with SMS campaign tools (a plus).
  • Excellent English communication skills.
  • Regulated industry experience preferred.

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