Data-Driven Customer Engagement Specialist

2 days ago

Cainta, Calabarzon, Philippines beBeeCustomer Full time ₱2,500,000 - ₱3,500,000

We are seeking a strategic and results-driven CRM Manager to lead our customer engagement strategy. Reporting to the Director of Marketing, you will play a key role in driving customer retention and loyalty through data-driven campaigns and platform optimization.

As a CRM Manager, you will be responsible for developing and executing the CRM strategy across channels, including lifecycle email and WhatsApp. You will analyze customer data and campaign performance to uncover insights, improve targeting, and optimize communications.

You will also manage CRM vendor partnerships and lead platform evaluations that power advanced segmentation and automation. Additionally, you will leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value.

The ideal candidate will have experience managing a loyalty or membership program in retail or e-commerce, as well as hands-on experience with CRM tools and marketing automation programs. You will also have analytical skills to interpret data, generate insights, and optimize performance.

Responsibilities:

  • CRM & Loyalty Strategy
    • Develop the strategy and lead execution of the CRM and Loyalty strategy across channels
    • Stay updated on martech trends to continuously improve CRM strategy, tools, and execution
    • Analyze customer data and campaign performance to uncover insights, improve targeting, and optimize communications
    • Manage CRM vendor partnerships and lead platform evaluations that powers advanced segmentation & automation
  • Customer Insights
    • Leverage customer insights to drive program enhancements that increase engagement, retention, and lifetime value
    • Strengthen customer insight capabilities through tools like surveys and focus groups to better inform customer strategies across the company
  • Team Leadership
    • Own overall CRM KPIs, including new customer acquisition, retention, and engagement
    • Lead and coach the CRM team, managing performance, goal setting, and capability development
    • Manage the CRM team's budget planning, ensuring resource allocation aligns with strategic priorities

Requirements:

  • Bachelor's degree in Marketing, Business or a related field
  • Min. 5 years of experience in a CRM role, preferably in retail or e-commerce
  • With proven experience leading a team
  • Candidates with SQL capabilities will have an added advantage

Benefits:

  • Flexible Work Arrangement: work from anywhere, remote work according to HQ operating hours
  • Staff Wellness: comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
  • Learning and Career Development: learning and development plans (subscription plans to best-in-class resources, personal development fund etc), dedicated leadership training for those of managerial responsibilities, Friday pm off for learning
  • Perks: generous staff discount off products, corporate partnerships with a variety of companies, employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements, internal Referral programme

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