Digital Strategy Director
3 days ago
As a key member of the One Outsource team, the E-Commerce Director will drive the company's digital function forward, ensuring business growth and an enhanced user experience across Titan22.com and the Titan Mobile App.
The role requires defining key priorities in digital marketing, SEO optimization, customer acquisition, conversion, and retention, while continuously driving innovation. This includes overseeing content strategy, platform development, internal systems, and major projects to ensure seamless integration between digital and brick-and-mortar channels.
Data-driven decision-making is essential, with a strong emphasis on consumer insights, analytics, and financial forecasting to optimize performance and maximize revenue. The E-Commerce Director will collaborate closely with leadership and key stakeholders, aligning digital strategies with broader business objectives.
The ideal candidate will possess a bachelor's degree in E-Commerce, Digital Marketing, Management, or a related field, along with at least 8 years of proven experience in E-Commerce or Digital Marketing. They should also have strong leadership experience handling internal teams and external partners, excellent relationship-building skills, and demonstrated success in developing and executing comprehensive sales and digital marketing strategies.
The E-Commerce Director will be responsible for setting strategic plans both short term and long term (1-3 years) specific to the Digital Department, managing the overall direction and strategic development of Titan's Digital function, and defining key strategic priorities to drive brand and business success of Titan's digital landscape.
Additionally, they will provide vision and frameworks for digital content, platform iterations, internal systems, and processes, lead a user-centered research culture within the team, utilize consumer insight in creating sustainable, consumer-driven initiatives, campaigns, and services, and oversee all projects to ensure timely completion and meet needs.
The ideal candidate will be results-oriented and highly organized, with the ability to manage multiple projects simultaneously, have a deep understanding of and advanced knowledge in utilized web development programs, software, and applications, and be able to collaborate with the Senior Director for Innovation in seeking new and better ways of integrating the digital platform to Titan's physical store locations.
This role requires a high level of expertise in digital marketing, e-commerce, and business management, as well as excellent communication and negotiation skills. The successful candidate will be a strategic thinker who can drive business growth and improve user experiences through innovative solutions.
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